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December 2003 Archives
December 18, 2003
What's a Brand and Why Should I Care?
Posted by Kevin D. Hendricks | Filed under: Brand & Identity
This originally appeared in our e-mail newsletter. If you're not getting it, you can sign up today.
You could say that Christmas has its own brand. The season invokes feelings of peace and goodwill. It's the holiday all about giving. Freedom, love, thankfulness and frightfulness all have their own holidays, but Christmas has giving cornered. That's what you want a brand to do for your organization--immediate recognition of who you are and what you do.
A brand isn't just a logo, it's a broader idea of what a company or organization does. You recognize a number of major corporate brands. Fed-Ex is the overnight delivery company. Subway is the sandwich shop. CNN is the news network. Branding helps you differentiate Subway from McDonalds, Fed-Ex from UPS, or CNN from UPN. Branding is about narrowing your focus so you can stand out from the crowd.
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December 5, 2003
Web Sites that Work: The Basics
Posted by Kevin D. Hendricks | Filed under: Technology
This originally appeared in our e-mail newsletter. If you're not getting it, you can sign up today.
Everyone has a web site these days, but not everyone has a web site that works. A good site should do exactly what it's supposed to do without any fuss. It tells people what they need to know, lets them buy the stuff they're looking for, or simply entertains them. A good web site doesn't waste your time or frustrate you with broken links or hard-to-read text. A web site that works follows the basics:
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