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January 2004 Archives
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January 20, 2004
Event Promotion
Posted by Kevin D. Hendricks | Filed under: Marketing
This originally appeared in our e-mail newsletter. If you're not getting it, you can sign up today.
Before we dive into the nitty-gritty of promoting an event, you might be wondering what event you should be promoting. For some this is obvious: concerts, grand openings, camps, retreats, etc. For others, you might think events have little to do with your organization. But don't write them off so quickly.
A grand opening can grab media attention (like Dave Gold's 99¢� Only Stores). An open house can help connect your organization with the public. A retreat can relax and motivate your stressed employees. An event itself may not contribute directly to the bottom line, but the publicity, the boost to your brand, or the refreshed employees can more than pay for the event.
Now that you want to plan an event, how do you promote it? Even if you're throwing a mandatory company retreat, success will be determined by attitude, which is heavily influenced by how you promote it.
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January 6, 2004
New Year's Suggestions: Be More in 2004
Posted by Kevin D. Hendricks | Filed under: Marketing
This originally appeared in our e-mail newsletter. If you're not getting it, you can sign up today.
It's time to start the year off right for your organization. But let's not call them resolutions--those are easily broken. How about suggestions? Here's a few simple marketing suggestions to help you be more in 2004.
Continue reading "New Year's Suggestions: Be More in 2004"
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