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February 2004 Archives
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February 24, 2004
What's an Identity and Why Should I Care?
Posted by Kevin D. Hendricks | Filed under: Brand & Identity
This originally appeared in our e-mail newsletter. If you're not getting it, you can sign up today.
An identity, in graphic design terms, is the collection of stuff your clients see from your organization. It's your logo, your business cards, your envelopes, your letterhead, etc. It's your public face and says a lot about what your organization does. It's a chance to reinforce your brand (see What�'s a Brand and Why Should I Care?) and get free advertising.
You may be approaching your identity casually, making business cards only when you need them and not even having a formal letterhead. If so, you're passing up a major opportunity to make an important statement about your organization. Maybe you already have an identity, but it's not working. It doesn't communicate your brand or it doesn't tie together. Either way, check out these ideas to help you solidify your identity:
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February 10, 2004
How Can You Reach Your Audience?
Posted by Kevin D. Hendricks | Filed under: Marketing
This originally appeared in our e-mail newsletter. If you're not getting it, you can sign up today.
That's the burning problem for many organizations and businesses. How do you get the college kids to buy your pizza? How do you get deep-pocketed donors to boost your non-profit bottom-line? It's all a matter of getting your message out to the right folks.
When you're trying to spread the word, you have plenty of choices. You can unleash a flood of postcards, fire off a few thousand e-mails, or whip up a radio jingle to name a few. But some methods are more effective than others. You want to find the method with the best return for your investment possible.
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