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August 2004 Archives
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August 9, 2004
In the Yellow
Posted by Kevin D. Hendricks | Filed under: Advertising
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Listing and advertising in the local telephone directory isn't a new and fancy way to showcase your marketing savvy. It's a simple way to cover the basics better than your competition. Small- and medium-sized businesses spend 46 percent of their advertising budget on phone directory marketing (Ad Age), which means it's not a medium you can ignore.
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