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September 2004 Archives
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September 15, 2004
Customer Evangelists
Posted by Kevin D. Hendricks | Filed under: Marketing
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One of the hottest marketing trends today has taken a page from 2000-year-old Christianity. After all, it survived crucifixion, persecution and a large chunk of history. Those Christians know a thing or two about spreading an idea, though the idea itself certainly plays a part.
Evangelism is what Christians do so well, simply telling others about their faith. That same concept has been applied to business and marketing lately, with the twist of letting customers do the work. Rather than wasting ad budgets on expensive commercials that aren't working, why not invest in your customers? Let them do the advertising for you.
Continue reading "Customer Evangelists"