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October 2004 Archives
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October 12, 2004
Lessons From the Video Store
Posted by Kevin D. Hendricks | Filed under: Marketing
Blogging is big business (if you're asking "what's a blog?"—you better read up). 2005 has been proclaimed the year of the blog (wait, wasn't that 2004?) and stories are popping up everywhere
Forget Marketing 101. Try renting a movie for the latest marketing dos and don'ts.
A few weeks ago my wife rented a movie. We went out of town for a weekend and came back to find the DVD still sitting on the coffee table. We ended up returning the movie the day it was due. No big deal.
The next morning I received an automated call from Hollywood Video letting me know the movie was overdue. Nice touch, though I brushed it off thinking I had returned the movie the night before.
Later Hollywood Video called again. This time it was a real person informing me that we had returned the movie to the wrong store. Doh. My wife rented it, I returned it; there are two locations near our house, I must have picked the wrong one.
You guys can handle that, right? Wrong. It was my problem. I had to go pick up the wrongly-dropped off DVD and return it to its rightful location, incurring a $4+ late fee in the process, since the movie wasn't returned to the proper location in time.
So what have we learned from Hollywood Video?
Continue reading "Lessons From the Video Store"
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