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« Why Personality? | Avoiding Burnout »

January 25, 2005

Blogs: Avoiding the Karmic Weenie

Posted by Kevin D. Hendricks | Filed under: Technology

“If you fudge or lie on a blog, you are biting the karmic weenie. The negative reaction will be so great that, whatever your intention was, it will be overwhelmed and crushed like a bug.”

So says legendary ad-man and vice chairman of Ogilvy & Mather, Steve Hayden, in the Fortune article "Why There's No Escaping the Blog." His comment proved so popular Fortune followed up with an extended Hayden interview on the more positive marketing potential of blogs.


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