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« Branding is Dead? | Brands with Personality »
January 23, 2005
You Can’t Please Everybody
Posted by Kevin D. Hendricks | Filed under: Marketing
And sometimes it’s better that way. French carmaker Renault is notorious for making ugly cars that people either love or hate. And then those ugly-car lovers buy, buy, buy. Renault designer Patrick le Quement shares his advice for convincing companies to embrace risky design.
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