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February 2005 Archives

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February 28, 2005

The Gospel of Failure

Posted by Kevin D. Hendricks | Filed under: Business

Fast Company explores three examples of failure--from 9/11, to the Columbia shuttle disaster, to the New York Times Jayson Blair debacle--providing lessons on the importance of imagination, culture and communication.

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February 15, 2005

Personality is Connection

Posted by Kevin D. Hendricks | Filed under: Marketing

I like to do business with places that connect with me. Sometimes it's a personal connection--my accountant answers my constant e-mail questions and my lawyer meets me for breakfast. In both cases I look forward to working with them, even though it means I'll be spending money.

On the other end of the spectrum is the financial consultant who hasn't talked to me in over a year and a half. The last time I tried to get in touch with him he never returned my call. I doubt I'll be consulting with him again.

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February 11, 2005