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March 2005 Archives
« February 2005 | | April 2005 »
March 21, 2005
Personality Portfolio
Posted by Kevin D. Hendricks | Filed under: Personality News
Rome wasn’t built in a day, and neither were we. Check out our spankin’ new PDF portfolio for a glimpse at some of the projects we’ve had up our sleeve.
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March 18, 2005
It’s Not Rocket Science
Posted by Kevin D. Hendricks | Filed under: Business
The former head of PayPal is shooting for the stars. Literally. He launched SpaceX, a company trying to make rocket launches profitable. Their can-do attitude and emphasis on low-cost reliability make a bold statement in the white lab coat world of rocket science.
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March 14, 2005
Reaching the Luddites
Posted by Kevin D. Hendricks | Filed under: Marketing
28% of adults have no cell phone.
21% have no access to the web
(Ad Age).
Ignore these non-wired folks at your risk.
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March 7, 2005
Seth Godin: Marketing Master in Action
Posted by Kevin D. Hendricks | Filed under: Marketing
The marketing guru Seth Godin (author of Purple Cow and Free Prize Inside) has a new book coming out in May, All Marketers are Liars.
New book—rah, rah, rah. But more importantly, pay attention to how Godin markets this new book. You can learn a thing or two from watching a marketing master in action:
Continue reading "Seth Godin: Marketing Master in Action"
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March 1, 2005
Marketing Narnia
Posted by Kevin D. Hendricks | Filed under: Marketing
The parade of fantasy series-turned movie continues this fall with the release of The Lion, the Witch and the Wardrobe, the first in the Chronicles of Narnia series. But just how do you market a well-loved children's tale with inherent Christian themes and broad appeal? Very carefully. Disney is beginning the marketing process by talking to the right folks, the same people who handled The Passion of the Christ. They'll be walking a marketing tightrope this year, which shows just how important knowing your audience is.
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