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« The Gospel of Failure | Seth Godin: Marketing Master in Action »

March 1, 2005

Marketing Narnia

Posted by Kevin D. Hendricks | Filed under: Marketing

The parade of fantasy series-turned movie continues this fall with the release of The Lion, the Witch and the Wardrobe, the first in the Chronicles of Narnia series. But just how do you market a well-loved children's tale with inherent Christian themes and broad appeal? Very carefully. Disney is beginning the marketing process by talking to the right folks, the same people who handled The Passion of the Christ. They'll be walking a marketing tightrope this year, which shows just how important knowing your audience is.


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