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April 29, 2005
Marketing: Just Do It
Posted by Mark Abare | Filed under: Marketing
While pondering the topic for my very first blog entry, I keep coming back to the fact that I don’t feel like I have anything worthwhile to say.
Then it hits me: As a business there will be times when you don’t feel creative, or don't think you have much to say. But the fact of the matter is, it’s all about continuing on and pushing through. Marketing is all about getting in front of your audience and being noticed. You can't let a lack of ideas hold you back.
You need to come up with something worthwhile to say or do and make people pay attention. Here's where it might help if your organization had a defined personality. You also might need to give up on the idea of a brilliant postcard campaign and just send a personal note. But you have to come up with something.
Of course you don't want to do something just to do it and get yourself in front of people. That's annoying. Sometimes it works: some of the cheesiest mailings have come across my desk, but those pieces stand out. But often they stand out for the wrong reasons.
The bottom line is you need to keep at it. Sometimes it's a simple idea done consistently that will pay off when the brilliant idea done expensively won't.
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