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May 23, 2005
Clorox Body Soil: Targeting an Audience
Posted by Lisa Pileggi | Filed under: Advertising
Have you ever watched a commercial on television and thought, "I'm sold"? I watched a grotesque commercial for Clorox the other day. Basically, this guy is holding up a sealed plastic bag with 50 grams of "body soil". The selling point is, "detergent alone doesn't cut it".
Guess what I used this weekend when doing laundry? Yes, Clorox bleach. Just the thought of that yellow liquid sitting in my clothes, sheets and towels was enough to make me want to go overload on the bleach. I was a definite target audience for this one!
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