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May 5, 2005

Good Design is Readable

Posted by Lisa Pileggi | Filed under: Design

2005_05_05cma.jpgWalking out of the Directors Guild Theater on Sunset Blvd. in Hollywood, after attending the COL-COA French Film Festival, I noticed a large billboard for the Academy of Country Music Awards. I thoroughly studied the sign for several minutes before I figured out that it read: 40th Academy of Country Music Awards.

Now why would any designer create a billboard that requires more than a glance to read? My greatest difficulty was distinguishing the numbers. The zero at the end of the four was significantly smaller then the preceding number, resembling a degree symbol.

My first thought was: "And this passed by how many desks before it was approved and printed?"


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