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May 9, 2005
Internet Advertising Boom
Posted by Kevin D. Hendricks | Filed under: Technology
Online advertising grew 33% in 2004 topping $9.6 billion, and it's expected to rise as much this year. It still only accounts for 3.7% of the total advertising market, but savvy marketers will want to get into the game now. "Many marketers have applied traditional advertising techniques to the medium, but this is different," says Interactive Advertising Bureau CEO Greg Stuart. "Those doing well are those who are figuring out how to adapt to a rapidly changing environment."
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