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May 18, 2005
Lessons from the Apprentice Finale
Posted by Shawn Stewart | Filed under: Business
Last week my fiancé and I gathered with some friends to watch the finale of The Apprentice. I don't know how I got suckered into watching The Donald fire people on a weekly basis but I did.
The funny thing is I've learned a few things while watching and last night was no exception. The final two candidates were put in charge of two different events, one a video game championship for Electronic Arts. The other an event to promote New York City for the 2012 Olympic games. The person in charge of the video game event got it right, the other clearly did not. What did she get right? Two things mainly, the details and the management of sponsors' (client) perceptions. When problems came up she handled them with high touch and with clear attention to the sponsors. In turn the sponsors felt comforted, relieved and reassured their sponsorship was not in vain.
The other candidate seemed to focus solely on the event itself just moving forward without attention to detail or the sponsors of the event. I'll bet for the most part neither the people playing the video games or the guy running the 100 yard dash knew any different, but the people footing the bills sure did.
In business, you have to not only do the job well, and make sure that the "show goes on" but you have to make sure your clients feel taken care of. Here at Personality™ that's something we really do want to do, take care of the people we work with, while pulling off great work.
The second thing I learned last night is that apparently NBC has the ability to stretch a mediocre final episode into three mediocre final episodes!
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