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« What Every Good Marketer Knows | Lessons from the Apprentice Finale »

May 16, 2005

Marketing Star Wars

Posted by Kevin D. Hendricks | Filed under: Marketing

The final installment of the Star Wars series comes out this week, and the marketing has been hot and heavy. Yoda's been pitching Diet Pepsi, Chewbacca's recording ringtones for Cingular and Darth Vader is hocking M&Ms. If that's all a bit too much, the Organic Trade Association is cashing in with a Store Wars spoof starring Cuke Skywalker and Darth Tader.


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