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May 27, 2005
TV Billboards Stop Traffic
Posted by Shawn Stewart | Filed under: Advertising
I have the life of most Southern California people, the life of commuting. I had been taking the train for a while but the last few months I've been driving and umm... It's no fun. Traffic really is a nightmare here in the "Southland" I have to take the 5 freeway to and from work everyday and my commute just got a little more difficult thanks to some good marketing.
There is an outlet mall called the Citadel that sits just off of the 5 freeway south of downtown. Some genius decided to put up very large LCD screens to act as moving billboards. The screens are huge and feature ads and images for the shops located inside the Citadel walls. And boy, does traffic slow down. We're talking the kinda of slow driving where you can see the smashed gum on the street.
I honestly never knew what was in the Citadel until they put those signs up, now I do and chances are I may just stop one day and go shopping instead of sitting in traffic.
Shopping anyone?
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