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June 8, 2005
Cremation Society's Advertising Doesn't Make Sense
Posted by Kevin D. Hendricks | Filed under: Advertising
The other day I noticed a banner ad for the Cremation Society of South Carolina. The ad simply gave their name and the slogan "Cremation... It just makes sense." (see image above).
That's their pitch? It makes sense? Every product or idea or service makes sense to the person advertising it. How about giving people a glimpse of why it makes sense? Some of the reasons they eventually give if you click on the ad do make sense (simpler, easier, environmentally friendly, cheaper), but few people will ever get that far.
Saying it just makes sense assumes the people you're advertising to already agree with you, and if they do, why are you advertising in the first place?
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