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June 10, 2005
Magnetic Advertising
Posted by Lisa Pileggi | Filed under: Advertising
While driving on the freeways this last week I noticed numerous trucks, cars and SUVs with self-advertising magnetically attached to their back-end and sides. A large majority of the vehicles had text that was not legible by any passing car, even in stop-and-go traffic.
Note to any company doing magnetic signage: Maybe use your company name and logo, key words of what your company does and a phone number. Grab the driver's attention, but be careful with being too wordy—you may be the cause of an accident.
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