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« The Power of Words | Worst Agency Reel »
June 24, 2005
Word of Mouth in the Driveway
Posted by Kevin D. Hendricks | Filed under: Marketing
A recent study showed that when one of a person's 10 closest neighbors buys a car, the chances of that person buying a car of the same brand within the next week and a half jumped 86 percent. That's some amazing word of mouth, and it's not just keeping up with the Jones'. The trend happened even more with used cars than new ones.
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