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June 27, 2005
Worst Agency Reel
Posted by Brad Abare | Filed under: Business
The folks at Grey were voted to have the worst agency reel by their industry peers in a recent Adweek survey. So Grey fired back with a full-page ad, solid black background on the inside back cover of a recent issue with the domain address: www.worstagencyreel.com. AdFreak.com opined a bit on this as well. Grey did a great job of turning its negative jab into a publicity punch.
Is there anything (negative) your clients or constituents know about you that could be converted into bigger recognition or awareness? I am not arguing for the "all publicity is good publicity" model, but there are certain paradigms or perceptions people have that may not be right, that if taken further can be made right.
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