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July 25, 2005
Fast Food Innovation
Posted by Kevin D. Hendricks | Filed under: Business
Combining Mexican with southern food with seafood seems to be a hit. But it's not as gross as it sounds. Fast food conglomerate Yum Brands is teaming up Taco Bells and Kentucky Fried Chickens with under-performing brands like Long John Silvers or A&W. The combined stores share space, employees, kitchens and cash registers, meanwhile they draw more people. Perhaps we could dub the strategy combine and conquer.
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