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July 11, 2005
Lessons from a Pirate: Madness or Brilliance
Posted by Shawn Stewart | Filed under: Marketing
The other night my fiance and I were at home working on our wedding invitations, we decided to put on a movie as background noise for our envelope stuffing. The chosen noise, Pirates of the Caribbean. In my opinion Captain Jack Sparrow is one of the most likeable movie characters to come along in recent history. Johnny Depp was absolutely brilliant in bringing the eccentric pirate to life.
Anyway, something that Captain Jack said really made me think. The character Will Turner (Orlando Bloom) said to Jack, "This is either madness... or brilliance." To which Jack responded, "It's remarkable how often those two traits coincide."
You know what, he's right. Think about it, everything from the Space Shuttle, to FedEx to Google have been considered both.
For instance, Target. I can guarantee naysayers have that said Target couldn't compete with the likes of Wal-mart and Kmart. Umm, sure they won't.
How about another for instance: Starbucks. Again the negative bombers attack, "Who's going to pay $3.50 for a coffee?"
So what's my point? The point is more of a question, how often do you take risks with your business especially with your marketing? Are you afraid of being considered mad? If so you may never be considered brilliant. You could learn a lot from a pirate.
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