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August 24, 2005

Mag Ads Go High Tech

Posted by Kevin D. Hendricks | Filed under: Advertising

Magazine advertising is going high tech as advertisers and publishers are trying to find new ways to get attention. Gimmicks include sounds, lights and scents, just about anything to get people to take notice. The extra touches do come at a hefty price though as the extra inserts can slow printing and have to be thoroughly tested.


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