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« Create Your Own Shoe | Digital vs. Print »
August 18, 2005
Nike's Real Deal
Posted by Kevin D. Hendricks | Filed under: Advertising
When Lance Armstrong appeared on The Late Show with David Letterman they of course talked about his unprecedented seventh Tour de France victory. But then Letterman held up a copy of Sports Illustrated and breezed past the Armstrong cover to the Nike ad on the back page. It featured a 1996 picture of Armstrong when he was in the midst of his battle with cancer. Letterman hailed it as the real deal. Personality doesn't always have to be bright and bubbly—sometimes it just has to be authentic.
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