Our Blog: Think Personality
- RSS Feeds
- Atom
- RSS 1.0
- 2.0
- RSD
- (What's RSS?)
« Making the Most of a Convention | 25 Ways to Distinguish Yourself »
September 28, 2005
Do What You Do Best
Posted by Brad Abare | Filed under: Business
Earlier this week I went to dinner with the vice president of marketing for a private hospital here in Southern California. Her resume is larger than life, having worked in the marketing industry for decades. Her list of mega-brand clients and former employers would be recognizable by just about anybody in America. Why she even took the time to meet with me I am still sorting through, but when the opportunity to engage her wisdom came, I took it.
Personality™ is paying for her help. That's right, we're doing what we ask clients and potential clients every day. Hire people that know more than you to do more than you ever could so that you can stick to what you do best. We're paying someone to help us because we know we don't know it all.
You don't build your own computers. Dell does a good job at that.
You don't make your own paper. Weyerhaeuser does pretty well at that.
You don't do your own legal work. Lawyers do a decent job at that.
Do what you do best. Hire out what you don't. It's hard to get better at what you do when you're doing what you shouldn't. And if you're doing what you shouldn't how will you ever be the best at doing what you should?
Trackback Pings
TrackBack URL for this entry:
http://thinkpersonality.com/cgi-bin/mt/mt-tb2006.cgi/140