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September 22, 2005
Good Press for JetBlue
Posted by Shawn Stewart | Filed under: Public Relations
In case you haven't seen it on the news or caught it on Drudge, a JetBlue flight had to make an emergency landing yesterday at Los Angeles International Airport. Without getting into all the technical particulars, let's just say the front landing gear would not retract after take off. The pilots realized it and determined with crews on the ground that LAX would be the best place to land the plane (after circling for 3 hours to burn the weight of fuel).
One of the funny things, to me at least, was that the passengers were able to watch the news about themselves onboard, while circling for three hours.
Since when is a minor calamity good press? Well that's simple. First of all the pilots made a perfect landing, besides the flames shooting out from under the front landing gear, it looked as smooth as silk. The skill of the JetBlue pilots was completely captured on video and aired everywhere in creation–that's a good thing.
Lastly and perhaps just as important: Every passenger I saw interviewed last night said the same thing. "The crew was amazing, the flight attendants were calm, reassuring, helpful and always very professional." I don't know about you, but if I'm on a plane that has a mechanical problem, I want to be flying an airline that handles itself like that!
Grace under fire as the old saying goes... Bad circumstance, good press. That's Personality!
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