It happened a few weeks ago during a meeting with a potential client. Brian and I were making a presentation and discussing what Personality™ could do. As with any sales-type presentation, it is so tempting to promise more than you know can deliver, hoping that once the client is hooked, reality can be compensated for in the signed contract. Instead of focusing solely on the impressive list of services and success stories, I turned the conversation to talk about what we can't do. That's right, I started running down a list of services we don't provide and, quite frankly, don't do a very good job at.

Just this week I heard in a roundabout way that our position of weakness actually became a selling point. The deal is being finished up now and we're all looking forward to working together.

It will be nice to work with a client who knows upfront what we can and can't provide. I think I could get used to this weakness thing.