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October 2005 Archives

« September 2005 | | November 2005 »


October 27, 2005

Learning from Mistakes: OXO Kitchen Tools

Posted by Kevin D. Hendricks | Filed under: Design

OXO revolutioned the kitchen tool market when they introduced their well-designed kitchen tools with thick black handles. But over the years they've made mistakes—but OXO learned from each one:

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October 26, 2005

The Prize Inside

Posted by Brian Zopf | Filed under: Marketing

As a child I would do anything for a quarter. And as luck would have it, the world contained so many things that were happy to take my money—all of them located conveniently on my level: stand-up video games, the candy counter at 7-11, matchbox cars, and all manner of collector's cards. (Things like newspaper dispensers and soda machines were always there too, but somehow I never seemed to notice them. It was only after I grew up and joined the business world that I deemed it worth the time and effort to bend over at the waist awkwardly, squint to read the headlines through the scratched and tinted glass, and race against the snap of the door to save my hand.)

Of course now you can't buy anything for a quarter—not even a quarter-pounder. It's more like a $1.50 anymore.

Continue reading "The Prize Inside"

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October 24, 2005

Top 10 Web Design Mistakes of 2005

Posted by Kevin D. Hendricks | Filed under: Technology

Usability guru Jakob Nielsen presents the top web design mistakes of 2005 and the top blog design mistakes of 2005. Not everybody likes Nielsen and his intense emphasis on usability over aesthetic appeal, but when it comes to usability the guy certainly knows what he's talking about. Take his advice with a grain of salt, but he does offer loads of wisdom on what to do, and what to avoid.

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October 21, 2005

Presentation Zen

Posted by Kevin D. Hendricks | Filed under: Design

If you've ever had to give a Powerpoint presentation, you need to check out this site. It's packed with details, methods and examples for how to give amazing presentations. One of the best examples is the visual simplicity and personality of Steve Jobs and his Apple presentations.

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October 18, 2005

Responding to Clients & Katrina

Posted by Brian Zopf | Filed under: Personality News

We want to go the extra mile with our clients. For one of our most recent jobs I guess you could say we went not only the extra mile, but 2,500 more.

In the wake of the horrific devastation caused by Hurricane Katrina, government officials, non-profit organizations, hundreds of churches and even individuals scrambled to help. A client of ours happened to be among them. This organization was granted access to previously restricted and tightly controlled evacuee camps throughout the South, and they jumped at the chance. So did we.

Continue reading "Responding to Clients & Katrina"

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October 3, 2005

25 Ways to Distinguish Yourself

Posted by Kevin D. Hendricks | Filed under: Business

Author and entrepreneur Rajesh Setty offers 25 Ways to Distinguish Yourself. It's a free PDF download giving suggestions for ways to make your business stick out and get noticed.

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