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November 22, 2005
Future Talent
Posted by Brad Abare | Filed under: Advertising
Ron Berger, co-chairman for the second annual Advertising Week in New York last month recalls his proudest moment from the week of materialistic Madison-Avenue matrimony. According to Ad Week, apparently 13 ad agencies "adopted" some 100 New York City high school students to "familiarize them with the industry as a means to draw future talent." While I am sympathetic toward any student being "familiarized" with the industry, I am certainly encouraged by the statement that this was a proud moment. This shows two things: 1) the industry is in need of talent and wants to make sure its future is secure, and 2) people and companies want to be a part of something that makes a difference and means something.
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