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November 10, 2005
Live Advertising
Posted by Brad Abare | Filed under: Advertising
It's a bird. It's a plane. It's a billboard with live people! Joan Voight in her article in the September 26 issue of Ad Week had a great write-up on the increasing popularity of live advertising. From Target's vertical fashion runway to Calvin Klein's three story high bottle of cologne with a built-in dance party, outdoor advertising is more than just boring billboards for Betty's bail bonds. The potential exposure is quite large, especially considering the media coverage that often follows.
What would marketing your cause look like if it came to life?
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