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November 1, 2005
Where's the Talent?
Posted by Brad Abare | Filed under: Personality News
In the September 26 issue of Ad Week Gregory Solman wrote an article about the increasing trend–at least for now–of big agency business moving from the west to the east. Clients like Mitsubishi, Jaguar, Subway and Outback Steakhouse are all taking their ad business from California to places like New York, Chicago, and Boston. Not citing any real reasons, other than perhaps a comment from an agency president that accounts want to be closer to the "motherships," LA-based agencies are certainly feeling it.
One would then assume that the available talent pool in Los Angeles should be growing? Where are these account managers, creative directors, account planners and producers going? Here in Los Angles, the small pool of talent known as Personality™ is thriving. Sure, we could always use more business, but we'd love to add to our team people who are passionate about creative excellence, especially as it relates to rallying around a cause. We're not a big agency with huge clients. If that were the case we'd probably be a statistic in the above article. We are a small firm that works hard and enjoys seeing ideas work. Interested?
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