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December 2005 Archives
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December 22, 2005
4 Personality Tips for Your Employees
Posted by Kevin D. Hendricks | Filed under: Business
This originally appeared in our e-mail newsletter. If you're not getting it, you can sign up today.
Once upon a time I worked at a grocery store. If I had a business card it would have said "Kevin Hendricks, Bag Boy." Not exactly the most glamorous title in the world. Not exactly the most glamorous job in the world. But I did earn some cash to finance my teenage lifestyle.
The customer/worker interaction doesn't change much, whether you're talking about a bag boy at a grocery store, a volunteer coordinator or someone answering phones. Employees have different roles and varying degrees of interaction with customers, but it all comes down to the people you serve, whether it's selling them a book, offering medical care or accepting their donation. All the customer satisfaction initiatives mean nothing if your employees aren't on board. Here's how to help them see the light.
Continue reading "4 Personality Tips for Your Employees"
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December 19, 2005
The Crazy Math of E-mail
Posted by Kevin D. Hendricks | Filed under: Technology
When it comes to e-mail marketing, less is more. As cheap and easy as e-mail is, it's tempting to jump on success and send out more and more e-mails. But frequent e-mails will often result in diminishing returns, in some cases damaging your brand and any trust you had built up with your audience, leaving you in a worse place. Instead of being more frequent, try to be more relevant.
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December 17, 2005
Good to Great
Posted by Kevin D. Hendricks | Filed under: Business
Jim Collins, author of Built to Last and Good to Great, has published a companion volume for Good to Great specifically addressing the non-profit world: Good to Great and the Social Sectors. He calls it a "monograph" and it's only available online. You can find excerpts and audio files on Jim Collins' web site.
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December 15, 2005
What's In A Name?
Posted by Kevin D. Hendricks | Filed under: Brand & Identity
Not as much as you think. This column from Inc magazine explores the importance of a name—or the lack of importance. We know the names General Motors, Apple, McDonald's and the Red Cross not because the names are original, slick and cool, but because the company did something. They gave their name meaning by what they did. Bottom line: Spend more time doing what you do and less time trying to come up with a clever name.
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December 13, 2005
Why People Stop Giving
Posted by Kevin D. Hendricks | Filed under: Marketing
Out of 100 people who stop giving:
- 4 move away or die.
- 15 transfer their giving to another organization.
- 15 are unhappy with your organization.
- 66 think you don't care about them.
There's only so much you can do about the first three, but the last item speaks volumes.
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December 1, 2005
Think AIDS Relief
Posted by Shawn Stewart | Filed under: Cause Marketing
As you may or may not know, today is World AIDS Day. Here is one fact for consideration: Today while we meet deadlines, work deals, sell product, enjoy good food and laugh about the latest movie around the water cooler, 6,500 Africans (alone) will die of AIDS.
Around here we're considering that permission to take a few moments out of our day today to do what we honestly don't do enough of--allow ourselves to feel and actually think about what is happening to countless people around the world who suffer from this disease. This isn't a guilt trip, just an urge--first to ourselves, and then to you--to slow down and think about it.
As someone who has been to Africa and has seen the immense needs, I urge you to get informed and see where you might be able to help. There are many places on the web to go for information, here are just a few:
- An animation depicting the epidemic in Africa
- A slide show about one man's life with HIV
- World AIDS Day
- UN AIDS
- MSF
- World Vision
- D.A.T.A.
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