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« Good to Great | 4 Personality Tips for Your Employees »

December 19, 2005

The Crazy Math of E-mail

Posted by Kevin D. Hendricks | Filed under: Technology

When it comes to e-mail marketing, less is more. As cheap and easy as e-mail is, it's tempting to jump on success and send out more and more e-mails. But frequent e-mails will often result in diminishing returns, in some cases damaging your brand and any trust you had built up with your audience, leaving you in a worse place. Instead of being more frequent, try to be more relevant.


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