Think Personality: We humbly offer some food for thought.

Our Blog: Think Personality

RSS Feeds
Atom
RSS 1.0
2.0
RSD
(What's RSS?)
Categories
Advertising
Brand & Identity
Business
Cause Marketing
Creativity
Design
E-mail Newsletter
Experience
Featured Nonprofit
Inspiration
Marketing
Personality News
Philosophy
Press Releases
Productivity
Public Relations
Research
Technology
Whitepapers


« Why People Stop Giving | Good to Great »

December 15, 2005

What's In A Name?

Posted by Kevin D. Hendricks | Filed under: Brand & Identity

Not as much as you think. This column from Inc magazine explores the importance of a name—or the lack of importance. We know the names General Motors, Apple, McDonald's and the Red Cross not because the names are original, slick and cool, but because the company did something. They gave their name meaning by what they did. Bottom line: Spend more time doing what you do and less time trying to come up with a clever name.


Trackback Pings

TrackBack URL for this entry:
http://thinkpersonality.com/cgi-bin/mt/mt-tb2006.cgi/160