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« Public Relations Meets Web 2.0 | Pushing the Non-Profit Design Boundary »

September 27, 2006

The Urban Forest Project

Posted by Kevin D. Hendricks | Filed under: Design

I [heart] Trees by Scott PauliIf you're in Times Square through the end of October you may find yourself thinking less about neon and more about trees. The Urban Forest Project has 186 banners on display in and around Times Square created by world-renowned artists. The banners center around the subject of trees and the idea of sustainability. When the banners come down they'll be made into tote bags and auctioned off to raise money for art education.

The project is a collaboration between three non-profits: the AIGA New York, the Times Square Alliance and the Worldstudio Foundation. The project is also a brilliant way to get people talking about one cause (the environment) while supporting another cause (the arts). (link via Social Design Notes)


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