Our Blog: Think Personality
- RSS Feeds
- Atom
- RSS 1.0
- 2.0
- RSD
- (What's RSS?)
« Stephon Marbury's $15 Basketball Shoes | Public Relations Meets Web 2.0 »
September 25, 2006
Participant: Making Movies with a Cause
Posted by Kevin D. Hendricks | Filed under: Cause Marketing
Who says Hollywood is self-absorbed and soulless? That image may be changing thanks to Jeff Skoll and Participant Productions and their string of movies with a cause: North Country (sexual harassment), Syriana (tackling the oil industry), Good Night, and Good Luck (McCarthyism and freedom of the press), Murderball (disabilities), Al Gore's An Inconvenient Truth (the environment) and the upcoming Fast Food Nation (taking on the fast food industry).
"Ultimately, the goal here is to build a brand around social relevance in media," says Skoll, former eBay president and rich guy looking to make the world a better place. Every movie Participant produces has to be commercially viable and promote awareness about one of six key issues: the environment, health, human rights, institutional responsibility, peace and tolerance, and social and economic equity. They also pair each movie with an action campaign to make that social relevance happen.
"It can't be good-for-you spinach, or it's not going to work," says Ricky Strauss, Participant's president. "The more mainstream the story, the more opportunity to make an impact." In other words this isn't just do-gooder stuff. It's making money while changing the world.
Trackback Pings
TrackBack URL for this entry:
http://thinkpersonality.com/cgi-bin/mt/mt-tb2006.cgi/43
Listed below are links to weblogs that reference Participant: Making Movies with a Cause:
» Ambien hallucinations dizziness. from Buy ambien.
Online meds no prescription ambien. Ambien. What color is ambien. Generic ambien. Will ambien show up in a urine test. Ambien cr. [Read More]
Tracked on March 28, 2010 8:57 AM
Comments
The early spring is precisely the myriad things recovery buds, she in yun the product, she in breeding, she in the waiting, she is gathering the potential due-out, you may be able to feel, deadwood pan-green, the flower is in bud, from few to many, from pale to thickness. One day, she will blot out the sky, a school of vitality, will present one to beautifully make up, the profusion of color spring.
Posted by: bailey button ugg at November 15, 2009 10:24 PM
Swiss Replica Watches
A.Lange & Sohne Watches
Alain Silberstein Watch
Baume & Mercier Watches
Bell&Ross Watches
Blancpain Watches
Breguet Watches
Breitling Watches
Bvlgari Watches
Hamilton Watches
TAG Heuer Watches
P90X Workout DVDs
P90X Workout
P90X
P90x reviews
Posted by: p90x at August 26, 2010 12:07 AM
Posted by: p90x at September 6, 2010 6:27 PM