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September 26, 2006
Public Relations Meets Web 2.0
Posted by Kevin D. Hendricks | Filed under: Public Relations
Blogs and wikis and Myspace, oh my! The web 2.0 landscape can be a scary place for non-profits. But when it comes to getting the word out web 2.0 can be a cause's best friend. Why? It's cheap, it's easy and it works. Consider the web 2.0 series from Church Marketing Sucks (OK, I wrote it). It's written for churches but the lessons can be applied to any non-profit or cause. You can tap into sites like Squidoo or MySpace to get the word out (and MySpace isn't just for youngesters anymore: 87% of users are 18 or older; 52% are over 35).
For an even more in-depth lesson, check out PR 2.0 Essentials, a 30-page PDF that explains how public relations professionals can use blogs, tags, wikis, podcasts, RSS and more. (link via Getting Attention via Studio 501c via Micro Persuasion, whew)
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Comments
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