Our Blog: Think Personality
- RSS Feeds
- Atom
- RSS 1.0
- 2.0
- RSD
- (What's RSS?)
« Participant: Making Movies with a Cause | The Urban Forest Project »
September 26, 2006
Public Relations Meets Web 2.0
Posted by Kevin D. Hendricks | Filed under: Public Relations
Blogs and wikis and Myspace, oh my! The web 2.0 landscape can be a scary place for non-profits. But when it comes to getting the word out web 2.0 can be a cause's best friend. Why? It's cheap, it's easy and it works. Consider the web 2.0 series from Church Marketing Sucks (OK, I wrote it). It's written for churches but the lessons can be applied to any non-profit or cause. You can tap into sites like Squidoo or MySpace to get the word out (and MySpace isn't just for youngesters anymore: 87% of users are 18 or older; 52% are over 35).
For an even more in-depth lesson, check out PR 2.0 Essentials, a 30-page PDF that explains how public relations professionals can use blogs, tags, wikis, podcasts, RSS and more. (link via Getting Attention via Studio 501c via Micro Persuasion, whew)
Trackback Pings
TrackBack URL for this entry:
http://thinkpersonality.com/cgi-bin/mt/mt-tb2006.cgi/44
Comments
That was very kind of you to "via" your way all the way back the the original post.
Best,
Celeste
Posted by: celeste w @studio 501c at September 28, 2006 9:03 PM