Think Personality: We humbly offer some food for thought.

Our Blog: Think Personality

RSS Feeds
Atom
RSS 1.0
2.0
RSD
(What's RSS?)
Categories
Advertising
Brand & Identity
Business
Cause Marketing
Creativity
Design
E-mail Newsletter
Experience
Featured Nonprofit
Inspiration
Marketing
Personality News
Philosophy
Press Releases
Productivity
Public Relations
Research
Technology
Whitepapers


« International Justice Mission | One: Making Poverty History »

September 21, 2006

Strive to Stand for Something

Posted by Kevin D. Hendricks | Filed under: Cause Marketing

Forget the dotcom boom when young workers wanted cash and ridiculous perks. Today's teens care about something more. 78% of teens said personal fulfillment ranked higher than cash, according to Business Week. It fits with the increase in volunteerism and will impact all kinds of decisions, from what kind of clothes to buy to what companies to work for.

"One study by Energy BBDO, a Chicago ad agency affiliated with BBDO Worldwide, concluded that to succeed with this group, brands can't just strive to stand out, they 'must strive to stand for something.'"

Trackback Pings

TrackBack URL for this entry:
http://thinkpersonality.com/cgi-bin/mt/mt-tb2006.cgi/35