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October 24, 2006
Helping the Homeless with Marketing
Posted by Kevin D. Hendricks | Filed under: Marketing
A Cornell University business major spent part of his summer internship helping the homeless in New York City. Matthew Zimmerman worked with the marketing company Sinek Partners and was given the task of helping beggars increase their revenue. Zimmerman focused on helping beggars forge an emotional connection through the message on their signs. For at least one beggar what was usually an all day chore to collect $30 happened in less than three hours.
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