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« Helping the Homeless with Marketing | The Power of Brand Identity »

October 26, 2006

Homelessness Isn't What You Think

Posted by Kevin D. Hendricks | Filed under: Research

Part of the trouble with a cause is that it's not always what you think. Changing the world takes more than the standard pat answers. Take homelessness for example.

Malcolm Gladwell, author of The Tipping Point and Blink, wrote a phase-shifting article about homelessness for The New Yorker. The piece pointed out that homelessness doesn't follow a standard distribution, but it follows a power distribution (also known as the long tail) where a very small percentage account for the majority of the expenses.

One study showed that a full 80% of people are homeless for a day or two and then never again. The next 10% are episodic users, usually into drugs and turning to shelters during the winter for a few weeks at a time. The final 10% are your stereotypical homeless, the chronically homeless who had been so for years and often had mental or physical disabilities.

New York City had 250,000 people who were homeless at some point in the last five years, but only 2,500 were chronically homeless. And it's these 2,500 who cost the most--New York City spends $62 million per year on these 2,500 chronically homeless. The health bills alone are staggering:

The University of California, San Diego Medical Center followed fifteen chronically homeless inebriates and found that over eighteen months those fifteen people were treated at the hospital’s emergency room 417 times, and ran up bills that averaged $100,000 each.

It's so hard because the standard answers of soup kitchens and shelters don't make much difference to the chronically homeless. We treat the symptom but we're not curing the problem. We're managing homelessness, but not solving it.

Sometimes causes require radical new thinking if we want to do more than put a band aid on a mortal wound. And sometimes radical new thinking isn't fair or deserved. It might be a solution that doesn't make us feel as good as ladeling bowls of soup. But the solution is what matters. The cause is king. Not our feelings or the status quo or the tidy answer. It's not always what you think.


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Comments

This puts a different spin on how I, personally, have viewed homelessness (the problem). I never looked at the stats in the way you have presented them. I think we often think of all homeless as the 'chronic homeless'.

I would be interested to see more information related to this topic, specifically.

Posted by: Nate K at October 30, 2006 2:04 PM

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