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October 12, 2006

What a Good Cause Marketing Campaign Says

Posted by Brett Hutchinson | Filed under: Whitepapers

The days of giving to a cause just because it is the right thing to do are gone. People are demanding to see a return on investment even in the area of social action. People see value in supporting causes as a kind of personal and social investment. It's about supporting causes that help others and help me. Causes that don't deliver are dumped.

PDFWhat a Good Cause Marketing Campaign Says (PDF, 104 KB, 2 pages)


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