Our Blog: Think Personality
- RSS Feeds
- Atom
- RSS 1.0
- 2.0
- RSD
- (What's RSS?)
« MSNBC on Giving | Oil for Peace in the Middle East »
November 28, 2006
Cause Marketing Raises Consciousness
Posted by Kevin D. Hendricks | Filed under: Cause Marketing
CNN reports on cause marketing and gift giving in the video "Spend without guilt," which features Product Red and Cook for the Cure, a partnership between KitchenAid and the Susan G. Komen Breast Cancer Foundation. Last year the Susan Komen Foundation raised more than $35 million from corporate partnerships.
"The best cause marketing campaigns are not just about raising money, they're about raising consciousness," says Tom Watson of Changing Our World, Inc. "So the really good ones get people excited about a cause." (link via Selfish Giving)
Trackback Pings
TrackBack URL for this entry:
http://thinkpersonality.com/cgi-bin/mt/mt-tb2006.cgi/195
Comments
Great post. Great point.
The best bet for Cause related small business marketing on a limited budget is PetVertising.
Learn more here: http://richardquick.blogspot.com/2006/11/americans-love-their-pets-more-than.html
It benefits disadvantaged advertisers, and me as well!
See you on the veranda!
Millionaire Richard Quick, Esq.
Founder
National Association for the Advancement of Wealthy People
Posted by: Richard Quick at November 28, 2006 9:00 AM
Great article.
Here is another great one from Forbes.com entitled > Can Corporations Save The World?
Excerpt > In 2005, corporate donations grew by an unprecedented 22.5%, amounting to $13.77 billion, according to the Glenview, Ill.-based Giving USA Foundation.
Go here <
Posted by: Nev at November 30, 2006 5:24 AM