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November 15, 2006
New York Times Giving Section
Posted by Kevin D. Hendricks | Filed under: Research
Yesterday we mentioned a New York Times article covering the prevalence of cause marketing campaigns, but it seems the New York Times has an entire section dedicated to giving, philanthropy and causes.
You can check out a number of cause-related articles, including:
- What's Wrong With Profit? - An article profiling several "philanthropreneurs," folks with money who are pairing their philanthropy with entrepreneurial efforts (like Jeff Skoll and Participant Productions).
- Bono, Trying to Throw His Arms Around the World - A profile of the U2 frontman Bono and his reinvention of the idea of celebrity charity. (Be sure to check out the snazzy info-graphic detailing all of Bono's do-gooding)
- So Many Causes, So Little Time - The poor Hollywood types have too many charity dinners, balls and auctions to attend, and some speculate that the charity fundraiser will soon die out.
- For Those Who Aid Others, ‘Tourist’ Doesn’t Tell the Whole Story - This year 50,000-75,000 Americans will take part in a short-term overseas volunteer project. It's vacation with a cause.
- Younger Generations Lend a Hand In Their Own Way - A focus on the volunteerism of teens and college students, who often have little cash to spare and instead donate with their time (fits nicely with our recent entry Youth With a Cause which offers numbers to back up the trend).
- For an 11-Year-Old, Learning By Doing Good - A report on a father-son triple-header volunteer experience.
- Flexible Hours, Using Your PC and Never Leaving Home - The increasing trend of volunteering online.
- A Charity with an Unusual Interest in the Bottomline - A profile of one of our featured causes, the Acumen Fund.
- Putting Your Money Where Your Heart Lies - "People say in socially responsible investing that you can do well by doing good. Sometimes it’s better to do a little less well to do a little more good."
The section has even more stories than we listed, so dive in and check it out.
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