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November 30, 2006
Oil for Peace in the Middle East
Posted by Shawn Stewart | Filed under: Cause Marketing
You probably thought the title of this entry was crazy--oil, peace, the Middle East?! Not so fast we're not crazy--this oil, doesn't come out the ground, it isn't black, and it's much more likely to be used in your kitchen than in your car. Allow us to introduce you to Peace Oil, the only extra virgin olive oil produced in the Carmel Mountains of Northern Israel by Jews, Arabs, Druze and Bedouin for the mutual benefit of their shared communities.
The idea is a great one; encourage commerce through joint participation in the development and manufacturing of a region specific product, the hopeful success of the product brings financial reward and in-turn inspires others to do likewise. Peace Oil is the initiative of The Charities Advisory Trust in the UK. The initiative is committed to helping build peace and reconciliation in the Middle East.
We recommend picking up a bottle, and we also recommend hummus to go with it. Mmm... good! (link via idUnited)
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Comments
This reminds me of a couple of years ago when I visited my sister in Israel, my brother-in-law went to the local Arab market and brought us back a plastic liter Coke bottle full of freshly pressed olive oil from a nearby olive grove. It was much more flavorful than what you get in the store here.
Unfortunately, the Peace Oil does not appear to be kosher (from what I could find on the website) and so excludes many people who would be likely potential customers. But from the list of where the oil is being sold in London, it appears that is not the market they are going after anyways.
Posted by: Nedra Weinreich at November 30, 2006 5:25 PM