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« Using Flickr for Non-Profits | The Marriage of Head and Heart: Personality™ Refocuses as a Cause Marketing Agency »

November 13, 2006

Online Video Lessons for Non-Profits

Posted by Kevin D. Hendricks | Filed under: Technology

Doing video on the web isn't as simple as repurposing what you create for broadcast media and posting it online. The web is a medium all its own, and you've got to play by the web's rules. Doing so can help causes make better use of online video and get more bang for their viral buck.

  1. First off, YouTube and other flash-based video sites have become the new standard for playing video. Why? They're simple, fast and easy. While they do require software other than your browser (flash), the video is still integrated into your browser and doesn't require pop-ups or new windows . Flash-based video also loads quickly--no more waiting for the clip to finish buffering. The lesson? Use a flash-based video format. Anyone who's tried to watch clips of popular Daily Show or Colbert Report from Comedy Central will know this frustration. You can watch the Windows Media clips from Comedy Central's site--and wait several minutes for each clip to buffer. Or you can go to YouTube and watch the clips immediately. It's an easy choice.
  2. Blogger Jason Kottke notes that online video doesn't need to follow the same standards as broadcast video. There's no need for lengthy introductions and credits. Get straight to the point. Interestingly, this is something that podcasters have been slow to adopt, but mainstream media has caught on to, discarding the lengthy audio intros for the audio they post online.
  3. Blogger Steve Knight looks at the Operation Christmas Child video blog from Samaritan's Purse and offers several lessons, including toning back on the super-polished production (online video doesn't need to be overly produced: Professional, yes. Glossy, no.), allowing for dialogue through comments, and making the video available to post on other blogs (which is a great way to get people to pass it around).

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