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November 8, 2006
The Real Value of Branding for Non-Profits
Posted by Brett Hutchinson | Filed under: Whitepapers
When asked about the value of branding for non-profits one is usually confronted with several misconceptions, “Why worry about branding? We don’t want to be a big company. We don’t want to make money, we want to help people.” Or, “Branding is about image. We are more worried about doing the right thing.” Or, “We already have a logo we like.”
The Real Value of Branding for Non-Profits (PDF, 100 KB, 2 pages)
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