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November 10, 2006
Using Flickr for Non-Profits
Posted by Kevin D. Hendricks | Filed under: Technology
We always talk about the power of story for causes, but images can be just as powerful (perhaps because a picture is worth a thousand words?). Just check out Kresta King Cutcher's Sisters of Rwanda (this one is my favorite) or Gisimba Memorial Center sets. Kresta King Cutcher talks with blogger Steve Bridger about using Flickr to tell stories:
"Flickr is an effortless and virtually free venue for NGOs to constructively share their message and mission. Through experience, I know that a photograph supported by a well-written story really can inspire a viewer to become a donor."
It's not just for NGOs either. Any cause that can generate arresting imagery should consider using Flickr. Even if you don't have access to jaw-dropping photos, candid shots can still tell your story. A cause could post their own pictures and spread their story, like the American Cancer Society's North Texas Region, Salvation Army in Canada or To Write Love On Her Arms. Or tap into your supporters and start a group, like Oxfam GB. Groups work even better for specific events, like Oxfam's Climb Kilimanjaro 2006, the American Cancer Society's Relay for Life or Invisible Children's Global Night Commute. Groups let you tap into the power of social networking and let your supporters share some of the work.
Photographs sitting in a locked file aren't helping to spread the word about your cause. Make your pictures available and let them tell your organization's story. (link via Pienso)
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» How Connected Are You? from Random Thoughts on Life and Work
One of the arts of non-profit internet management is to evaluate the level of connections that you have with your constituency. As often as not, the organization does not think beyond their own website and evaluate other opportunities to connect wi... [Read More]
Tracked on November 15, 2006 4:26 AM
Comments
I've written quite extensively on this topic here:
http://beth.typepad.com/beths_blog/npflickr/index.html
There's also a nonprofit technology affinity group on nonprofits and flickr - come join us!
It's over at NTEN
http://www.nten.org
Posted by: Beth at November 24, 2006 9:04 AM