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December 6, 2006
iTunes and Killers offer (Product) Red Song
Posted by Kevin D. Hendricks | Filed under: Cause Marketing
If you're like me and love the concept of (Product) Red but can't bring yourself to pay $60 for a hoodie at the Gap--even if it does fight AIDS--you might rejoice in the news that iTunes and the Killers have teamed off to offer a (Product) Red single. The song, "A Great Big Sled", is available on iTunes for 99 cents and 100% of the proceeds go to (Product) Red.
"It's our attempt at a Christmas song, and to be honest, it just sort of came to me out of the air," lead singer Brandon Flowers told MTV. " Plus, it was just nice to have it go to the (RED) campaign. We wanted to help out, and instead of us doing a Gap ad, we wrote a song."
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Comments
"...You know the gig by now,.. you buy (RED) products and half the profit goes towards fighting AIDS in Africa,.. great concept right? But what if you don’t like the color (RED)? or don’t look good in (RED)? What’s a conscience customer to do?..."
Posted by: Nev at December 8, 2006 6:43 AM